
by SPVZ, Valentin Adam, Graphiste.
"Rob Tannen and his team at the Bressler Group, where he is Director of Research, have been working on the FieldCREW User Research Concept Platform, photo above. In Tannen's own words, 'It's a concept design for a data gathering system for user researchers who...spend so much time gathering information to design high-tech products, but have very limited tools themselves. It also brings together some interesting 'near-future' technologies, like subvocalization to silently take notes while conducting field observations.'"
Social media is best understood as a group of new kinds of online
media, which share most or all of the following characteristics:
- Participation: social media encourages contributions and feedback from everyone who is interested. it blurs the line between media and audience.
- Openness: most social media services are open to feedback and participation. they encourage voting, comments and the sharing of information. there are rarely any barriers to accessing and making use of content – password-protected content is frowned on.
- Conversation: whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.
- Community: social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite tv show.
- Connectedness: most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.
In July 2008 Ahead of Time developed a Social Map for Panasonic‘s brand LUMIX in cooperation with
Panasonic Deutschland.
"Since years we are very active in online marketing, like banner-campaigns or key-word advertising, as well as targeted eCRM campaigns with user-interaction. We realized that our current unstructured analysis of our activities do not give us relevant facts how to create even more-successful marketing strategies. Traditional methods reach their limits. That‘s why we decided to use the Social Map
Analysis to measure, reflect and re-organize our online marketing activities. The first results are showing us that this is the right way. A current Nielsen study showed that Panasonic is the leading corporate web-destination of all user electronic (UE) companies in Germany."
I walk into the local coffee shop to get a dose of caffeine -- double espresso is my drink of choice. The Formula 1 race in Singapore was two weekends ago, the first night race F1 has ever held. I wonder if there are some highlights on YouTube. I slide open the keyboard and type "Formula 1 Singapore" and sure enough, there's a video with some footage from the first practice session. The cars look fantastic under the lights. I wonder if my friend Ken has seen this video. I click on the "Menu" button, select "Share," and up pops the email application - I know Ken will appreciate the video as much as I do.
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