Mobile users want more interactive social networking experience on the move - Colibria

Push-updates and single log-in access across multiple sites are key to the future success of mobile social networking

Research launched today by Colibria has revealed that mobile users want social networking services pushed straight to their mobile, making the experience more interactive and allowing them to communicate with all of their social networks from one single access point[1]. The survey of 2,000 online respondents in Great Britain found that 39% of 18-45 year olds believe that if updates were pushed directly to their device, it would greatly improve their experience of social networks via mobile.

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