MySpace is moving quickly to establish itself on mobile, after growth of its mobile user base jumped 400 percent from last year, with just under a quarter of its users—or 20 million—accessing the popular social net from their cellphones. During this morning’s keynote, MySpace CEO Chris DeWolfe laid out some of the company’s strategy for taking its online success and translating it to mobile and how it planned to generate revenues in the space.
Emerging Markets: MySpace has identified India and China as two countries that it would like to target, especially as their mobile phone user numbers are massive. China Mobile alone has some 460 million subscribers. China, DeWolfe said, was an especially “rich market” for games, and social networking, where specific nets have emerged for different provinces in the country and different classes of users. He quipped that there at least 30 of them were called mySpace.
@ MWC: MySpace CEO Chris DeWolfe Lays Out Mobile Strategy; Hypertargeting Mobile Ads To Users
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