How do you choose the right idea?

Resonance from Continuum on Vimeo.

CONTINUUM has put together an illustrative (and very watchable) video about their outlook and process. While they do begin to discuss what design strategy is and how it is developed, the video's primary focus is to indicate the importance of finding the "right" solution: the one idea that brings diverse insights together and fits into the tight space between meaning and profitability.