Corporate Social Map

In July 2008 Ahead of Time developed a Social Map for Panasonic‘s brand LUMIX in cooperation with
Panasonic Deutschland.

"Since years we are very active in online marketing, like banner-campaigns or key-word advertising, as well as targeted eCRM campaigns with user-interaction. We realized that our current unstructured analysis of our activities do not give us relevant facts how to create even more-successful marketing strategies. Traditional methods reach their limits. That‘s why we decided to use the Social Map
Analysis to measure, reflect and re-organize our online marketing activities. The first results are showing us that this is the right way. A current Nielsen study showed that Panasonic is the leading corporate web-destination of all user electronic (UE) companies in Germany."

Find more at: AHEAD OF TIME
Download the Case-Study as a PDF-File.