Social media is best understood as a group of new kinds of online
media, which share most or all of the following characteristics:
- Participation: social media encourages contributions and feedback from everyone who is interested. it blurs the line between media and audience.
- Openness: most social media services are open to feedback and participation. they encourage voting, comments and the sharing of information. there are rarely any barriers to accessing and making use of content – password-protected content is frowned on.
- Conversation: whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.
- Community: social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite tv show.
- Connectedness: most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.
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