Posts mit dem Label Emerging Markets werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Emerging Markets werden angezeigt. Alle Posts anzeigen

Dienstag, 1. Juni 2010

Souk - Exchange

Souk - Exchange from H Moore on Vimeo.


A project funded by Vodafone's Social Investment Fund to enable exchange of services, goods and ideas across Egypt and beyond.

Participants can:
• create their own 'currency' (skills, services, goods, knowledge)
• trade that 'currency' for things that they need
• create a community or group 'currency' with shared resources
• Gam'aya: combine resources to trade for something larger

Dienstag, 26. Mai 2009

Designing Mobile Technology for Emerging Markets

MobilGlyph: Making Data Tangible from Adaptive Path on Vimeo.

In rural India, being able to store a number in contacts and then call that contact is a primary mechanism for overcoming traditional infrastructure challenges, like learning the prices of goods at market. However, currently, most mobile phones available to people in rural areas of India, have a text driven interface, making it near impossible for illiterate users to obtain and store contacts. Solving the "save a contact" problem for illiterate users became one of the focuses for our project. To show how data could be made tangible, and how illiterate users could easily share contact information, we created a concept called MobilGlyph.
Find the hole adaptivepath project here.

(via/more: adaptive path - mobile literacy)

Zoozoo - Vodafone India


Phone Backup, Star of the Match, Cricket Alerts and many more ads featuring the Zoozoos...Watch out for all the TV Commercials from Vodafone during the IPL season.
Become a fan of the ZooZoos on FACEBOOK and get cool downloadable -
http://www.facebook.com/zoozoo

YouTube - Kanal von vodafoneipl

Dienstag, 24. Februar 2009

MySpace CEO Chris DeWolfe Lays Out Mobile Strategy; Hypertargeting Mobile Ads To Users

MySpace is moving quickly to establish itself on mobile, after growth of its mobile user base jumped 400 percent from last year, with just under a quarter of its users—or 20 million—accessing the popular social net from their cellphones. During this morning’s keynote, MySpace CEO Chris DeWolfe laid out some of the company’s strategy for taking its online success and translating it to mobile and how it planned to generate revenues in the space.


Emerging Markets: MySpace has identified India and China as two countries that it would like to target, especially as their mobile phone user numbers are massive. China Mobile alone has some 460 million subscribers. China, DeWolfe said, was an especially “rich market” for games, and social networking, where specific nets have emerged for different provinces in the country and different classes of users. He quipped that there at least 30 of them were called mySpace.


@ MWC: MySpace CEO Chris DeWolfe Lays Out Mobile Strategy; Hypertargeting Mobile Ads To Users