Over the last few decades, the economy has shifted dramatically from products to services. More-informed, demanding, and time-scarce consumers are looking for companies that can help make their lives easier, more productive, and more enjoyable. The decisions we make, the brands we are loyal to, the way we spend our time and money are mostly based on the services we receive. As a result, even traditional product-based companies are now offering a broad spectrum of value-added services.
Seminar - Service Design: Key Methods and Strategies
