Give Your Website Soul With Emotionally Intelligent Interactions

What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in common: soul. They’re humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback mechanisms built into the website.

Give Your Website Soul With Emotionally Intelligent Interactions | Smashing UX Design