Thinking fast and slow

In his new book, Thinking, Fast and Slow, Nobel Prize Winner Daniel Kahneman takes us on a fascinating tour of the brain, exploring two theoretical systems that drive the way we think and make choices: “System 1” is fast, intuitive, and emotional; “System 2” is slower, more deliberative and more logical. As experience designers, we want to appeal to both. http://www.uxbooth.com/blog/writing-for-cognitive-ease/